Welcome Aboard: Why the Customer Journey Is Your Most Powerful Tool

Have you ever stopped to think about the journey someone takes when they interact with your business? Because everyone who crosses your path—whether they buy something or just have a nosy look – goes on a little voyage with you. So… what kind of tour guide are you? Let’s imagine it like going on holiday. What do…

From Quiet Days to Profitable Sales: How a Yorkshire Heritage Store Boosted Confidence and Sales

From Quiet Days to Profitable Sales: How a Yorkshire Heritage Store Boosted Confidence and Sales

Case Study: Parnaby’s Industry: Retail – High-end country wear boutique Location: Malton, North Yorkshire Project: In-store retail and sales training for team confidence, service excellence and increased sales The Challenge: Turning Passion into Know How Parnaby’s is a staple in the rural market town of Malton, having been in the same building for 300 years….