Welcome to my blog!
Practical advice, honest thoughts and useful ideas for small business owners – covering everything from smoother operations and better customer experiences to projects, events and the realities of running a business.
The #1 Reason Small Shops Lose Sales Isn’t Price – It’s…
When sales dip, most shop owners blame the usual suspects: online competition, rising rents, or “customers just not spending like they used to.” But after many years in retail, let me tell you — the number one reason small shops lose sales isn’t price. It’s In-Store Customer Experience Customers are
Why Do Some People Stop at the Door and Not Come Into My Shop?
You’ve seen it happen. A potential customer approaches your shop, pauses at the threshold, peers through the window… and then walks away. It’s one of the most frustrating experiences for any independent retailer. But here’s the thing: it’s also one of the most fixable. If you’ve ever wondered why some
Is a Mailing List Worthwhile for Your High Street Shop?
Did you know… a good mailing list might just be the most powerful tool sitting unused, or under-used, in your retail toolkit. If you’re wondering whether building a mailing list is worth the effort for your independent shop, let me give you the straight answer: absolutely, yes. But maybe not
What Are You Missing? Why Every Independent Retailer Needs a Customer Experience Audit
Sometimes the hardest person to fool is yourself – especially when it comes to how customers really experience your beautiful shop. You know that nagging feeling when something just doesn’t feel right? Customers browse but don’t buy. Footfall feels sluggish despite your gorgeous displays. Staff seem lovely, but sales aren’t
Wait… What Does a Retail Consultant Actually Do?!
(And why your shop will thank you for finding one) Let’s be honest: When you hear “retail consultant” do you picture a stranger charging about your shop, drawing up spreadsheets and waxing lyrical about mystery shopping? Or perhaps just drinking coffee and offering opinions in boutique lighting? Good news: you’re
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