How I can help your business stand out and increase sales.
I can work with you and your business on all of these areas, or on any specific areas that need attention.
Customer Experience
Have you thought about the experience your customers have when they come into your business? How do you think your customers feel when they leave your business? Are they happy and ready to tell the next person they meet how wonderful your business is? Or are they frustrated or feel ignored? This is the difference between a business that has loyal, repeat customers and a business that has one-off customers who would rather not return. This experience is not only important to get right (a happy customer is free marketing), it’s also easier than you think to fix.
I can help by visiting your business and auditing your current customer experience based on my decades of experience. I then work with you to identify the gaps, challenges and areas of improvement before developing a bespoke plan to elevate your customer experience, customer service and merchandising.
Staff and Management Training and Development
Good customer service has consistently been cited as one of the main factors in customers returning to an establishment, and remaining loyal. In order for you to have good customer service, you have to ensure your staff are empowered with the skills and information to provide, not only good, but exceptional customer service.
My training of your staff and management team to embrace a more personalised level of customer service will set your business apart. I focus on an aspect not many other businesses are embracing at the moment – providing an elevated, personalised customer experience.
I can also provide training to your management team, ensuring they are best equipped to manage staff and efficiently organise and work the shop floor.
Your current customers are your best customers – they already know who you are and are the easiest to entice back, rather than trying to introduce yourself to new customers. My training will go a long way to encourage return visits and positive word of mouth recommendations. Leave your customers with a good news story to tell.
Sales Strategy
Knowing how your shop floor is operating is essential. I can help you with understanding reporting and how to use analytics to uncover what stock is selling and what to do about it. I also work with you to build a holistic sales strategy bringing together in-store sales, online, merchandising, operations, customer service and inventory to create a consistent approach targeting your ideal customer.
Inventory Management and Buying Strategy
Understanding your customer and building a strategy that caters for them, including knowing your best and worst sellers, will help to ensure you don’t have too much stock or money tied up for too long. We will work together to look at your current stock holdings and define a strategy for the future.
Merchandising and Visual Displays
We will look at optimising your shop floor to encourage flow and stock visibility to keep your customers in store for longer and make it easier for them to see everything clearly. There are proven strategies to encourage buying and browsing – because the longer a person is in your establishment, the more time you and your staff have to wow them with your exceptional customer experience.